Idents used for two years on ITV4 for their coverage of the British Touring Car Championship.
Creative, co-produced and directed by Michael ‘Mike’ Beddoes.
Produced and came up with the creative for Dunlop’s ITV idents that ended up being used for three years during the British Touring Car coverage.
The creative was called ‘From The Track To The Street’ and it aligned motorsport technology and heritage with a product anyone can have fitted to their road car. One of the idents can be viewed above and the video I sent to the client to get the opportunity to pitch is below.
